I don’t watch Countdown and I have a sneaking suspicion that neither does Gordon Brown, so it was a little surprising to see this clip on YouTube he recorded last year.

I don’t want to get into the rights and wrongs of whether the PM should be recording such congratulations but I do believe that politicians should use their own “voice”. In this clip Gordon Brown grins, grimaces, lifts his voice, gets serious within seconds of each other making him look as though he is in the panto. The point is that if you’re going to talk directly to your constituency do so in a voice that they will recognise as you and that you can use consistently.

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