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Mar 17 2008

Guide to Social Media for Organisations

Posted by: Shane McCracken in blogging, promotional resources

The Secret Underground Guide to Social Media for Organisations

Colin McKay, a Canadian Government communicator and blogger and social media pioneer extraordinaire, has written The Secret Underground Guide to Social Media for Organisations. It is not a technical guide. More a cultural, managerial guide to avoid the roadblocks set by IT and legal departments. Colin has blogged about it himself.
At 23 pages it is a quick and enjoyable read.

This entry was posted on Monday, March 17th, 2008 at 4:31 pm and is filed under blogging, promotional resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “Guide to Social Media for Organisations”
  1. Andrew Brown says: March 17th, 2008 at 11:00 pm

    That’s good. I particularly like the “they just can’t stop oversharing.”

    Describes us to a tee. :-)

  2. Colin McKay says: March 18th, 2008 at 12:31 am

    Thanks for the praise, but I’m far too humble for “extraordinaire”.
    :-)
    Colin

  3. Shane McCracken says: March 18th, 2008 at 9:31 am

    Colin, perhaps that’s the reason for being “extraordinaire”. I was telling a Govt contact just yesterday to have a look at your blogs.

    She is reticent about starting to blog because the space is so argumentative and quite negative. I hold you up as an example of someone in the social media space who in a similar position can be positive, engaging and drive the conversation forward.

    But I guess that’s just the Canadian way ;-)
    Shane

  4. Your most recent, favorite download « Someday I Will Treat You Good says: March 18th, 2008 at 4:26 pm

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