Nick Booth from over at Podnosh has tried to answer the questions of “Why leaders should blog?”. He goes into some depth and backs his arguments with evidence from other sources. Paul Caplan from Internationale is slightly more blunt summarising his arguments as if they don’t “they will be sitting in their corner of the party – Billy no-mates, talking to themselves.”
I left a comment somewhere in between:
I think the issue is simpler. Leaders lead by being visible and inspiring. It is a rare leader who hides away without communicating.
Take local Councillors. They lead by being in their community holding conversations, doing radio and press interviews, writing letters, attending and speaking at public meetings. It is their bread and butter.
They, and other leaders, are being left behind though. Those conversations, those public meetings are happening online too. In blogs, in forums on email groups. Leaders need to participate in those conversations too or risk becoming half a leader. It is difficult to participate fully without being there with your own blog.
Therefore leaders must blog or ignore a significant and increasingly important part of their leadership role.
Councillors, what’s your view?