Why leaders should blog – part 3

Last week I was at the Science Museum where I met Tom Reynolds who blogs at Random Acts of RealityJeremy Gould (Whitehall Webby) was also there are had posted some very good notes which I hope he doesn’t mind me reposting here:

  • Bloggers are enthusiasts who care about their jobs and do it in their own time because they have a genuine desire to improve the organisations they work for.
  • Individuals are generally considered to be more trustworthy than faceless organisations and readers of blogs invest in the writers. The personal neature of the relationships that develop as a result of this bypass the corporate PR ‘filter’.
  • The value of blogging about your job for the public is that Individuals can tell great stories that humanise faceless organisations (who shouldn’t worry about bloggers on their workforce, their passion for the job is itself generally enough to prevent them saying things that would bring the organisation into disrepute).
  • The value of blogging about your job for the organisation is that they can find out way more about what employees think than annual staff surveys (Tom told an excellent anecdote about ambulance workers whinging on an unofficial forum a few years back during a heatwave about not having time to stop to buy drinks when on shift. Two days later the management delivered pallets of bottles of water to the depot. The impact on staff morale was immediate because management had listened, and demonstrated that they had listened).
  • The value to an organisation of senior managers blogging is that they can easily and quickly debunk rumours from the top of the organisation right to the bottom without layers of chinese whispers.
  • Work blogging is the ultimate in transparency and openness, it needs to be embraced by more organisations. Bloggers are the best advocates and advertisements for their employers. They are evangelisers for their employers. Their reputation is their currency and bloggers will generally fact check each other.

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