The US Embassy have obviously read page 27 of the CivicSurf booklet headlined “Answer email with your blog.”
This evening they announced via Twitter that they’d set up a new blog to share information based on the emails and calls they receive. It’s really basic stuff. Someone emails or calls the embassy about something because they can’t find the information elsewhere. So publish that information on a Google friendly website AKA a blog. Next time people find without having to call or email. Everyone’s time is saved.
It’s great to see the US Embassy using Social Media tools this way. It’s not clear if this is a rogue experiment coming out of Grosvenor Square or an international thing. Either way it’s great to see.