The best PR is the PR that is unsolicited and comes out of the blue.

A comment was posted this morning on the IDeA’s Policy & Performance blog:

The CivicSurf DVD is a fantastic introduction. And that’s not just my opinion. We invited our councillors to a 45 minute session and showed the film after a very brief introduction about online communities. The fact that they saw ‘people like them’ in similar circumstances got the key points across very effectively, and it generated some great questions and comments. I prepared a document that gave links to social media tools, blogs by elected representatives and online community websites to encourage further investigation and play. One councillor is now blogging regularly. But all who attended now have a better understanding of the possibilities for online engagement. Long story short, thumbs up to CivicSurf.

It was written by an Australian Local Govt Officer who requested a CivicSurf DVD a few months back.  I’m really delighted that the film helped convince his elected representatives within just 45 minutes.  It is exactly what it was made for.

You can follow the councillors (and some others) on Twitter: @OzGovLocalClrs

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