Tag Archives: Malaysia

Reaching Out or CivicSurf

This project has been called Councillor 2.0 for the last 9 months. We love the name, but ultimately as a project we are aiming to engage civic leaders who are not Councillors. We want to get police chiefs, NHS Trust board members, and senior council officers all using the internet to engage their communities. That’s why Councillor2.0 is too limiting.

So what name to use? We’ve been through a few.

How about Councillor2.0, Police2.0 and NHS2.0? But the expense and time to manage separate identities was too much.

We rejected abstract names like Greenfrog because we have a short time to get through to our audience of member services and communications managers.

What we need is a name that could pique the interest of busy officers and members and combined with a strapline describe the project, which is a series of events showing a film and distributing booklets to get officers and members blogging.

We’re considering two options for the moment.

Reaching Out
Leadership blogging in the Public Sector


Leading through blogging

Why those two you might ask. Reaching out came from the idea that the civic leaders we spoke to who blog most commonly gave one of their reasons as wanting to reach new people, people with whom they wouldn’t normally have contact.

The more eagle-eyed of you will know the source of inspiration for CivicSurf. For me the name emanates from the idea that the first step for civic leaders about to blog is to go online and read what others might be saying online about your area and topics of interest. It is about the online local conversations in which they as local leaders need to be participating and leading. We’re calling those conversations the CivicSurf.

We need to decide what name to use when marketing this project to local authorities and public bodies across the country. We need your input. Which name and strapline do you prefer? Let us know through the comments or via email .

Why leaders should blog?

Nick Booth from over at Podnosh has tried to answer the questions of “Why leaders should blog?”.  He goes into some depth and backs his arguments with evidence from other sources.  Paul Caplan from Internationale is slightly more blunt summarising his arguments as if they don’t “they will be sitting in their corner of the party – Billy no-mates, talking to themselves.”

I left a comment somewhere in between:

I think the issue is simpler.  Leaders lead by being visible and inspiring.  It is a rare leader who hides away without communicating.

Take local Councillors.  They lead by being in their community holding conversations, doing radio and press interviews, writing letters, attending and speaking at public meetings.  It is their bread and butter.

They, and other leaders, are being left behind though.  Those conversations, those public meetings are happening online too.  In blogs, in forums on email groups.  Leaders need to participate in those conversations too or risk becoming half a leader.  It is difficult to participate fully without being there with your own blog.

Therefore leaders must blog or ignore a significant and increasingly important part of their leadership role.

Councillors, what’s your view?